Foundation Programs
Welcome to the Unleashed Brands Foundation, where every action counts towards creating the ultimate comeback kid. We’re proud to introduce two of our flagship programs that support children and families facing adversity:
First up, our Teddy Bear Program invites supporters to build Foundation teddy bears. These bears bring comfort and joy to children battling illnesses or experiencing tough times.
Next, our “Sock it to Cancer” Program empowers supporters to raise awareness by wearing specially designed socks. Together, we’re stepping up in the fight against cancer and showing solidarity with those affected.
More details on each of these programs has been provided below. Join us in making a difference—one teddy bear and one pair of socks at a time.
Sock it to Cancer
Foundation Pledges $1 million To Fight Childhood cancer
On May 28, 2025, the Unleashed Brands Foundation committed $1 million to support the Leukemia & Lymphoma Society’s Dare to Dream Project—a transformative effort dedicated to improving treatments for children battling blood cancers.
In the U.S., approximately 15,000 children receive a cancer diagnosis annually, with leukemia and lymphoma accounting for nearly 40% of those cases.
Despite better survival outcomes over the years, too many young patients still endure harsh long-term effects from outdated therapies. This initiative is driving progress toward targeted, child-specific treatment options and support systems.
Our contribution, through the sale of “Sock It To Cancer” socks and “Round Up” donations from our Guests, will help accelerate this important mission, funding advanced clinical trials that align pediatric patients with personalized care strategies. We’re proud to stand alongside LLS in reimagining the future for these courageous kids. #DareToDream4Kids #HopeInAction #UnleashedForACause
In Partnership With The Leukemia & Lymphoma Society (LLS)
As part of our commitment to transforming the lives of children facing adversity, the Unleashed Brands Foundation proudly introduces the Sock It to Cancer Program—an initiative dedicated to raising both awareness and critical funding for childhood cancer.
This year, we’re thrilled to announce a powerful partnership with The Leukemia & Lymphoma Society (LLS) and their Dare to Dream Project—a groundbreaking national campaign focused on delivering safer, more effective treatments for kids with blood cancers. As part of this effort, Unleashed Brands Foundation has pledged $1 million to LLS to accelerate pediatric cancer research, support family-focused care, and fuel clinical trials tailored to children.
To support this mission, we’ve teamed up with BDA, Inc. to launch exclusive Sock It to Cancer socks—available now at participating Urban Air Adventure Parks and all Unleashed Brands locations. Each purchase directly contributes to this life-changing cause.
Childhood cancer still impacts thousands of families every year, but together—with bold action and big hearts—we can change that. Join us in giving every child the chance not just to survive, but to thrive.
Sock It to Cancer: Join the Fight Against Childhood Cancer
The Sock It to Cancer initiative is Unleashed Brands Foundation’s heartfelt campaign to support children battling cancer. In partnership with The Leukemia & Lymphoma Society (LLS) and their groundbreaking Dare to Dream Project, we’re helping transform how childhood blood cancers are treated—bringing hope to thousands of families across the country.
In May 2025, we pledged $1 million to LLS to fuel lifesaving research, expand personalized clinical trials, and deliver kid-focused care and support. This powerful commitment was inspired by the thousands of children diagnosed with leukemia and lymphoma each year—many of whom face harsh side effects from outdated treatments. The Dare to Dream Project is changing that, and with your help, we’re accelerating the impact.
How You Can Help
Round Up at Checkout
Next time you visit your local Urban Air Adventure Park, consider rounding up your purchase at checkout. Every extra cent goes directly toward helping kids receive better treatments, care, and hope for a brighter future.
Buy Socks, Fuel Hope
In the month of September, purchase exclusive “Sock It to Cancer” socks at any Unleashed Brands location, including Urban Air, The Little Gym, Premier Martial Arts, Sylvan Learning, Snapology, Class 101, Water Wings and XP League. Not only are these socks fun and bold—they’re a symbol of strength and support for children in the fight of their lives.
Build Bears, Deliver Joy
Franchisees, team members, and community members are invited to build teddy bears through our Unleashed Brands Foundation bear program. Completed bear kits are donated to local children’s hospitals, delivering a message of comfort and care to young patients nationwide.
Spread the Word
Use your voice to share stories of hope, follow LLS and Unleashed Brands Foundation on social media, and help raise awareness for childhood cancer research and prevention in your community.
Teddy Bear Program
Unleashed Brands Teddy Bear Program
At Unleashed Brands, we believe in spreading joy and comfort to children facing life-threatening illnesses through our Teddy Bear Program. Franchisees within the Unleashed Brands system can participate by ordering bear kits at unleashedgear.com. Each bear kit contains 12 bears, encouraging teams to come together and involve their communities in the bear-building process.
Building Bears, Building Community
Teams are encouraged to host bear-building events where employees, guests, and community members can come together to assemble these special teddy bears. These events not only create meaningful connections within the community but also foster a spirit of giving and support.
Delivering Bear Hugs
Once the bears are lovingly assembled, our bear builders take them to deserving organizations. These include local chapters of organizations like The Leukemia & Lymphoma Society (LLS), HopeKids, and hospitals such as Cook’s Children’s Hospital’s Bear Den. Here, children battling life-threatening illnesses receive more than just a bear—they receive a bear hug filled with comfort and joy during challenging times.
How You Can Get Involved
- Order Bear Kits: Franchisees can order bear kits at unleashedgear.com to start their own bear-building events.
- Build Together: Gather your team and community to build bears and spread smiles.
- Make a Difference: Deliver completed bears to local organizations where they can bring comfort to children in need.
Join us in making a difference one bear hug at a time. Together, we can bring light and warmth to children and families facing difficult journeys.