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Sock it to Cancer: A Record-Breaking Campaign Supporting Childhood Cancer Awareness

From left to right: Natalie Houghton with Cook's, Matt Jennings from CMNH, Adam Schmidt of Urban Air, Whitney Navarro with Unleashed Brands Foundation, Tim Sharp with Urban Air, Melissa Browning with Unleashed Brands Foundation, Jesse Franco of Urban Air, Leah Swanson with LLS, and Jeff Palla the Brand President of Urban Air Adventure Parks

The Sock it to Cancer campaign was a resounding success, and we couldn’t be more thrilled with the results! With support from Urban Air Adventure Parks, The Leukemia & Lymphoma Society (LLS), and Children’s Miracle Network Hospitals (CMNH), we not only raised awareness for childhood cancer but also exceeded all expectations.

We sold out over 1 MILLION pairs of our specially designed grip socks nearly two weeks ahead of schedule, thanks to the amazing contributions from our supporters. These socks were more than just a fun, comfortable item—they symbolized hope and solidarity for the children and families battling cancer.

The campaign culminated in a heartwarming check presentation event, where we were proud to donate $20,000—$10,000 to The Leukemia & Lymphoma Society and $10,000 to Children’s Miracle Network Hospitals. This was made possible by the incredible efforts of our community.

In attendance were several key figures, including Matt Jennings from CMNH, Leah Swanson from LLS, Natalie Houghton from Cook Children’s Hospital, and many others. It was a wonderful evening of celebration, recognition, and a reminder of why we all do this work—to make a difference for kids who need it most.

And to make the night even more fun, the Unleashed Brands Foundation team had the chance to let loose and have a little fun on the new slides at Urban Air Adventure Parks! We all agreed: a little playtime goes a long way in reminding us why we’re passionate about this cause.

This campaign is a prime example of how community, collaboration, and compassion can truly make a difference in the lives of children fighting cancer. We’re so proud of what we’ve accomplished together and look forward to more impactful campaigns in the future.

Thank you to everyone who made this campaign possible and to all those who joined us in the fight against childhood cancer!

From left to right: Adam Schmidt of Urban Air, Whitney Navarro and Melissa Browning of Unleashed Brands Foundation, Tim Sharp of Urban Air, Leah Swanson of LLS, Jesse Franco of Urban Air, and Jeff Palla of Urban Air
From left to right: Adam Schmidt of Urban Air, Natalie Houghton of Cook's, Matt Jennings of CMNH, Whitney Navarro and Melissa Browning of Unleashed Brands Foundation, Tim Sharp, Jesse Franco and Jeff Palla of Urban Air