At the Unleashed Brands Foundation, we believe every child deserves the chance to learn bravely, play freely, grow confidently, and dream beyond the challenges in front of them.
That belief is at the heart of our $200,000 donation to Blood Cancer United in support of pediatric blood cancer patients and their families. This contribution advances Blood Cancer United’s Dare to Dream Project, a powerful initiative focused on pediatric blood cancer research, advocacy, family resources, and support services for children navigating leukemia, lymphoma, and other blood cancers.
This donation is also part of the Unleashed Brands Foundation’s five-year, $1 million commitment to helping children and families facing pediatric blood cancer find hope, healing, and moments of joy when they need them most.
Because every child deserves more than survival.
Every child deserves the chance to thrive.
The Unleashed Brands Foundation donated $200,000 to Blood Cancer United, formerly The Leukemia & Lymphoma Society, to help support children with blood cancer and the families walking beside them through treatment, recovery, and survivorship.
Through Blood Cancer United’s Dare to Dream Project, this funding helps fuel efforts that are changing the future of pediatric blood cancer care, including:
For families facing a pediatric blood cancer diagnosis, support can mean more than medical progress. It can mean guidance through uncertainty, comfort during treatment, and the reminder that they are not alone.
A childhood cancer diagnosis changes everything.
It changes daily routines. It changes family plans. It changes the way parents think about tomorrow. For a child, it can mean hospital stays, treatments, missed school days, and moments when being a kid feels painfully out of reach.
That is why the Unleashed Brands Foundation is committed to helping create the ultimate comeback kids — children who are supported, encouraged, and empowered to keep moving forward, even through unimaginable challenges.
Blood Cancer United’s Dare to Dream Project was created to improve treatment and care for kids with blood cancer by investing in pediatric-focused research, free education, personalized support services, financial assistance connections, and advocacy for children and families.
Together, we are investing in more than research.
We are investing in brighter birthdays.
More first days back at school.
More dance classes.
More family memories.
More chances for kids to simply be kids.
This partnership became deeply personal through the story of Perry Oviedo, a Fort Worth girl diagnosed with B-cell acute lymphoblastic leukemia just one month after her second birthday. After years of treatment and extraordinary resilience, Perry rang the bell marking the end of her cancer treatment on April 17, surrounded by her mom, dad, and older sister.
The following week, the Unleashed Brands Foundation brought Perry and her family to Orlando for UBCON, the company’s annual conference that brings together franchise owners and brand leaders from across the Unleashed Brands network. There, Perry and her family were celebrated by the full Unleashed Brands community before enjoying an all-expenses-paid VIP experience at Magic Kingdom on April 21.
Perry’s story is uniquely hers, but her courage reflects the strength of so many children and families facing pediatric blood cancer.
She reminds us why this work matters.
She reminds us why hope matters.
She reminds us what it means to be an ultimate comeback kid.
Blood Cancer United’s Dare to Dream Project is designed to transform treatment and care for children with blood cancer. Its work focuses on advancing safer, less toxic, and more effective treatments created specifically for children, while also expanding support services for families.
The project supports pediatric blood cancer patients and families through:
For the Unleashed Brands Foundation, supporting The Dare to Dream Project means standing beside children in the fight of their lives and helping build a future where more kids can grow, play, and dream without limits.
The Unleashed Brands Foundation’s $200,000 donation is part of a larger five-year, $1 million commitment to Blood Cancer United and pediatric blood cancer support.
This commitment reflects who we are and what we believe: children facing adversity deserve more than sympathy. They deserve action. They deserve resources. They deserve communities willing to show up for them again and again.
Since its launch in 2023, the Unleashed Brands Foundation has worked to empower at-risk youth through education, financial support, volunteerism, and partnerships that help children learn, play, and grow.
Our mission is clear: invest in today’s kids and tomorrow’s leaders.
Creating comeback stories takes all of us.
Whether you are a franchisee, team member, guest, donor, or community supporter, there are meaningful ways to help children and families facing pediatric blood cancer.
The Unleashed Brands Foundation’s Sock It to Cancer program raises awareness and funding for children battling cancer through specially designed socks and community participation. The Foundation’s programs page notes that Sock It to Cancer and Round Up donations help support The Dare to Dream Project and pediatric blood cancer care.
A small act of generosity can create a powerful ripple. Guests can help support children and families by rounding up purchases at participating Unleashed Brands locations.
Through the Teddy Bear Program, franchisees, team members, and communities build teddy bears that are donated to children facing illness or difficult circumstances, bringing comfort, joy, and a reminder that someone cares.
Awareness matters. By sharing stories like Perry’s and supporting pediatric blood cancer initiatives, our community can help more families feel seen, supported, and surrounded by hope.
The fight against pediatric blood cancer is bigger than any one organization, one donation, or one moment.
But together, we can help create more moments of healing.
More moments of courage.
More moments like Perry ringing the bell.
At the Unleashed Brands Foundation, we are proud to stand with Blood Cancer United, The Dare to Dream Project, and every family fighting for a brighter tomorrow.
Because every child deserves the chance to overcome challenges, rediscover joy, and unleash their full potential.
Together, we give kids a chance.
A chance to learn.
A chance to play.
A chance to grow.
A chance to become the ultimate comeback kid.
Learn more about the Unleashed Brands Foundation and how you can get involved at InvestInKids.org.